Social Media Specialist
Nova Labs is seeking a talented Social Media Specialist to join our growing team.
In this role you will support our social media efforts across social channels (Instagram, Facebook, Twitter, YouTube, LinkedIn) and blogs, ensuring high quality execution with analytical follow-up and follow-through. You will also roll up your sleeves and get right to work to change the way we engage with our customers as we lean digital-first.
WHAT YOU’LL DO
- Day-to-day platform management, which includes creating, writing and publishing posts
- Calendar management, staying on top of and keeping social calendar up to date
- Content management: crafting organized and robust file management systems and being the central point of contact for content to flow through
- On the ground executor for product launches, campaigns / any posting requirements
- Participate in social listening and build engaging content based on what’s buzzing
- Analyze performance of organic pages and craft reporting strategy, developing weekly, monthly and quarterly reports and communicating this analysis and findings to relevant internal groups
- Advise on additional opportunities and best practices for content created by cross functional partners
- Partner with cross-functional teams to optimize tactics and programs as outlined by the marketing team; heavily support coordination of executional details
- Develop and execute plans to launch new social or owned channels with support of Senior Manager
- Serve as a key contact and partner to internal and external partners in order to review assets, provide consolidated feedback
- Identify social media marketing trends, competitive research, best practices, and key opportunities for innovation
WHAT YOU’LL BRING
- Experience working in the field of consumer marketing, digital marketing, social media platforms, or equivalent relevant experience
- Strong interest and basic knowledge of digital & social marketing programs including content creation, digital production, social media behavior, research, analytics and developing insights
- Excellent written and oral communication skills
- Strong time management skills
- A strong collaborative and proactive energy with a solutions-oriented mindset
- Active participation in digital and social media channels
- You have solid understanding of Social content management systems and standard methodologies
- You’re analytical and action driven, turn data into action, being able to define and refine content strategies based on performance insights
- An excellent sense of humor, love writing, and all things comedy
- A limitless creativity, obsession with social media, and a keen eye for detail.
- A natural trend tracker and keep up with all the major news and updates in the digital and consumer media space
- You are organized, detailed, and a true phenomenal teammate
- You know everything there is to know on social media
