Agoda
Manager, Search Engine Optimization (SEO) – Bangkok Based, Relocation Provided
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 6,000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
About the Role:
We are looking for an SEO expert to lead the organic marketing strategy on the business side for the Agoda brand and projects. This is a great opportunity to drive the organic strategy and collaborate with Product on the technical strategy for a truly global eCommerce brand. The role is a senior part of the Marketing team and will report to the VP of Marketing. As a matrix organisation, you have a Product counterpart to help drive SEO on all fronts – executing both the strategic and technical changes without dependencies or blockers.
As a member of the Agoda Marketing team, you will be:
Self-motivated and curious
Analytical and tenacious with a passion for experimentation, iteration and measurement
Results-driven, with an attitude to constantly exceed targets
Enthusiastic and a natural leader/collaborator; you can sell ideas to C-Levels and directly correlate your idea with material business value
Able to deliver quality work with an attention to detail under pressure in a fast-paced environment
Passionate about technology and creative in how we can use it to solve content marketing problems
Responsibilities:
Manage P&L of the Organic channel, with C-Level reporting and stakeholder management
Work with Product on organic experimentation and content marketing initiatives
Oversee the end to end delivery of campaigns/products, which support a mixture of wider-company initiatives, customer engagement and ultimately optimising organic rankings to drive eCommerce revenues
Commercial ownership of the organic channel with KPIs focused on driving dial-mover growth/initiatives
Drive the vision of the organic strategy in collaboration with the Product Manager, including a tech team to facilitate milestone achievements
SEO experimentation and ideation – on-page and off-page, including collaboration with Product to drive the technical experiments
Create an effective content marketing strategy and editorial plan in line with business objectives
Develop and execute content marketing campaigns to drive traffic, backlinks, engagement, sales and customer retention
Plan and execute viral marketing campaigns across a range of channels and social media platforms
Analyze content traffic, SEO metrics and the effectiveness of campaigns and messaging (through well-defined KPIs) to explore ways of improving content marketing ROI
Collaborate with PR, Brand, Content and other Marketing Teams
Leverage a variety of media channels to maximize the company’s brand exposure through interviews, editorials etc.
Conduct market research and competitive analysis to assess industry trends and develop positioning of project
Minimum Qualifications:
At least 5+ years of SEO experience, including hands-on technical and content optimization; and extensive content marketing campaigns
Proven track record in content marketing at a travel and/or enterprise eCommerce business
Be a creative and strategic thinker, with the ability to ideate and flesh out strong concepts, which include media production needs and product development specifications
Strong analytical skills and solid commercial sense
Ability to multi-task, meet deadlines and manage your own projects
Mathematics, marketing, communication, business, or other related undergraduate degree; MSc/MBA an advantage
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