Master Minds Academy
Google Ads Specialist
Posted on: Jan 17, 2023
About MasterMinds Academy
Master Minds Academy is a subsidiary company for INGOT Brokers; MasterMinds Academy is an educational academy founded in Qatar in 2022 to teach business skills and uplift financial literacy among individuals and groups alike.
We work on exchanging expertise in topics like business, finance, financial analysis, and budgeting with an emphasis on investing and trading. We provide learners with educational material developed and created by a team of experts in various business and financial fields who have obtained world-acclaimed certifications in business and finance.
Our Mission
We believe that gaining the necessary business skills and financial literacy is an individual right and crucial to building a better future. For that, Master Minds Academy seeks to elevate financial and business literacy, deepen awareness in these fields, and spread the culture of investing and trading among people from all walks of life. Especially those who wish to venture into these arenas with confidence and clarity in their journey ahead since knowledge and education are the base from which all great beginnings start.
We aspire to create a future where we spread financial and business literacy locally as well as regionally and globally, where we can reach many diverse groups of learners. Our mission stems from our belief that understanding business and financial-related subjects are critical for building a better future while considering the risks involved. At Master Minds Academy, we strongly believe that each and every individual deserves to learn, grow, and create the professional future they dream of.
Duties & Responsibilities
A clear understanding and hands-on experience with Google Advertising platforms (search, display, and video) and Google Analytics, along with the targeted customer segments
Assist in the maintenance and monitoring of keyword bids, budget caps, and other important account metrics.
Manage and maintain updates for keyword lists and implement negative keywords in the accounts.
Provide recommendations and creative copy suggestions. and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with overall goals.
Identify target audiences and plan media campaigns. launch campaigns making sure that theyโre running according to the best practices, support the generation of new campaigns, ad groups, and accounts, moreover aid in the creation of new paid search marketing initiatives.
Ensure ads are creative and displayed appropriately, and monitor and evaluate search results and search performance across the major search channels.
Optimize the ongoing campaigns and make sure itโs spending in the most efficient way and stay on top of PPC industry trends.
Maintain records of past marketing campaignsโ results and marketing metrics while performing monthly and ad-hoc reporting & data analysis.
Measure the performance of digital marketing efforts using various Web analytics tools, i.e., Google Analytics.
Constantly experiment to achieve Max return-on-ad-spend (ROAS).
Requirements
Bachelor’s degree in marketing, business, or a related field
2 to 4 years of Google advertising hands-on experience
Excellent Arabic & English Command
Knowledge of marketing techniques and tools, customer behavior, market research methods, and google best practices.
